
DIGITAL OUTPUT AND
OMNI-CHANNEL MESSAGING
While print/mail remains the basic method of communication when it comes to member and provider communications, it is important to understand the potential value of the other output channels available for compliant communication distribution. Just as no single automobile works for everyone, the same is true when it comes to messaging. Print may still be the output method of choice for many, but as the world becomes more accepting of digital feeds, it makes sense to put a few more options on the table for consideration.
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Omni-channel correspondence solutions (also referred to as multi-channel) include electronic (e-mail and other e-distribution forms), SMS text, fax and IVR communications. These additional methods of output can supplement traditional print/mail or after an “opt-in” process, perhaps even replacing print/mail altogether. While the cost savings can be substantial, the true value may lie in increased member/provider satisfaction - the recipient receives the information in the format he or she desires and has a more immediate experience!!
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The JPK Secure HealthCare platform CMT-360 supports all output channels. Utilizing a single data stream, JPK has the ability to create and distribute a variety of output formats. For example, the receiving group may include 40% print/mail, 30% email and 5% fax with the balance SMS text. One platform, one data stream, one reporting module…all done through CMT-360. Let JPK Secure HealthCare Solutions help you access the power of omni-channel solutions to increase your member satisfaction rankings. We can make your required communications more relevant and meaningful to every member, no matter their status or plan level.
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Regardless of the method(s) of output chosen for your member and provider communications, JPK will provide the total solution. From composition, to programming and mapping of data, to the final production and distribution, the work will be performed and upon completion, the reporting provided for auditing purposes.
